Kilometer 66 is a multifaceted creative collaboration which I've been dreaming up for a very long time. The overall brand needed to cover a lot of ground, with a whole slew of sub-brands and applications to extend through.
We're always our own toughest clients, and creating an overarching brand which would continue to expand as the company does yet still feel tight & coherent proved to be a wonderful puzzle. In the end, we chose an identity scheme with a good dose of vintage travel references, but something which could still really feel our own. I couldn't be more pleased.