The Adventures of Stetson Jeff is a rollicking popcorn western / spy thriller / noire detective / 80's satire novel series. The protagonist is equal parts Chuck Norris, James Bond, and Sam Spade. With such a quirky, multi-facetted premise, the authors requested that the look and feel for the series heavily referenced old-school cowboy culture in a poppy, All-American sort of way. As this is an ongoing series with rapidly releasing episodic e-books alongside printed compendiums, we needed to create a structure which could flex and adjust with each new adventure.
Logo Development | Printed Materials | Book Design Social Media Branding Merchandise