THE DIY BRAND FACELIFT

You got this far on good ideas and duct tape. Let’s build a brand for what comes next.

For creative business owners who’ve outgrown the brand they built themselves, the Brand Facelift turns the best parts of what you already have into a polished, custom visual identity without starting over.

A graphic of a clock with a central yellow arrow pointing upwards, surrounded by gears, dotted lines, and coding symbols, indicating time management and productivity.

There’s an awkward stage in growing a creative business: you’ve outgrown Canva templates and AI prompts, but a giant five-figure rebrand feels out of reach.

Your business is real. It’s growing. People are paying you money. But the logo you made when you were figuring things out, the hodge-podge graphics you’ve accumulated, and the website you’ve tweaked 47 times are starting to feel a few steps behind the business they represent.

You don’t need to throw everything out. You need a professional eye to see what’s worth keeping, and the design chops to take it the rest of the way.

Keep the good stuff.

You’ve already made decisions, learned what fits, and built some brand equity along the way. We’ll keep the ideas and personality that are still working.

Get a professional polish.

I’ll turn that direction into a cohesive, fully custom visual identity that finally feels as considered as the business behind it.

Be ready for what’s next.

Walk away with a flexible toolkit you can actually use so you can show up confidently, stay consistent, and go after bigger opportunities.

This is not a pre-made template that I tweak. It's a completely original brand built from scratch for your specific business. The simplified process & reduced timeline allow me to offer this service more affordably for growing businesses, & I love being able to do it.

WHAT’S INCLUDED

Here’s what your grown-up brand looks like

An extended identity suite, not just a logo.

A refined primary logo plus the variations you need to make your identity work across different spaces and formats.

Color & type that do some heavy lifting.

A considered palette and typography system that make even the simplest touch points feel recognizably yours.

Your own visual language.

Custom supporting graphics, patterns, treatments, or other visual assets that give you more to work with than a logo slapped in the corner.

A system you know how to use.

A concise brand guide and one organized home for all your assets so you know what to use, where, and how.

The whole thing in context.

You’ll see the identity applied to realistic mockups so you can understand how the pieces work together before we finalize it.

A quick website glow-up

We’ll spend one focused work session applying your new logo, colors, typography, and supporting assets to your existing site wherever possible.

This is for you if...

You’ve already got something to work with.

You have an existing DIY identity, some visual direction, or pieces you genuinely like… you just need someone with the expertise to pull it together and take it further.

Your business has outgrown its starter brand.

What you have got you here, but it no longer reflects the quality of your work, your prices, or where you’re trying to go.

You’re ready to hand over the design reins.

You want an expert to understand what you’re building, make a strong recommendation, and turn it into something better than you could have pieced together yourself.

This isn’t a fit if...

You’re starting with a blank slate.

If the business, audience, positioning, and brand direction still need to be figured out, Signature Branding gives us the deeper strategy and exploration you need.

You want to see lots of different concepts.

The Facelift is intentionally streamlined and designer-led. I develop one strong direction rather than presenting multiple competing routes.

You need a whole ecosystem built from scratch.

If you need a new website, extensive packaging, lots of collateral, or a larger rollout alongside your identity, Signature Branding will give us more room to build it properly.

THE PROCESS

here’s how it works

  • Start with a short inquiry and 15-minute intro call so I can understand your business, where you’re headed, and what isn’t keeping up.

  • I’ll audit your existing brand and customer journey, looking at what’s working, what’s getting in the way, and what I think is worth carrying forward.

  • We’ll meet to walk through my findings and recommendations. You’ll know how I think your brand should evolve—and why—before deciding whether you want to move forward.

  • Once you give the green light I’ll take the reins and develop one complete visual direction, then present the identity as a system in realistic applications.

  • You’ll have one focused round of revisions before I finalize everything, organize your assets, create your mini brand guide, and help apply the new system to your existing website.

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THE LOGISTICS

So, what makes it a Facelift?

Because you’re not starting from zero, we can skip months of open-ended exploration and focus our time where it matters most: identifying the strongest direction and executing it really well.

One direction

I bring you the route I believe in instead of developing three different concepts.

One revision round

We make tweaks as needed rather than exploring endless alternatives.

Focused scope

We build the core identity and toolkit you need now instead of every future asset.

Got questions?

  • Because we've already aligned on the audit and recommendations, there shouldn't be any giant surprises when you see the visual system. One focused revision round is included to refine the direction and make sure the details land properly.

  • No. It includes one focused session applying the new visual identity to your existing site. If your website needs restructuring, new copy, new pages, or a full redesign/build, we can scope that separately or talk about Signature Branding.

  • Once the identity is established, additional applications can absolutely be added as separate projects. If you already know you need an extensive suite of packaging, web, or collateral from the outset, Signature may make more sense.

  • Hit Get Started and tell me a little about your business. We’ll have a quick 15-minute intro call, and if it looks like a good Facelift fit, I'll start with the audit and recommendations.

  • The Facelift works best when you already have a business, an existing identity, and enough direction for me to build from. If we still need to figure out your positioning, audience, brand strategy, or fundamental creative direction, or you want a larger website/packaging rollout. Signature Branding gives us more room to do that work.

  • Perfect! That's the point. I’m not looking for an excuse to throw everything away. We’ll identify what still feels right and use it as a foundation for what comes next.

  • Absolutely! You’re not choosing from templates or getting a recycled identity. I’m creating a visual system specifically for your business; we’re simply starting with more information and using a more focused creative process to make it more affordable for growing businesses.

  • We’ll align on the problems and my recommended direction before moving on to design. If it doesn’t feel like the right fit, you can choose not to continue, get your booking deposit back, and keep the assessment PDF.

    From there, the process is intentionally designer-led: I develop the one direction I think solves the problem, and deliver it half the time of a typical branding project. If you’d like a more active role in the process and more time doing a deep dive into strategy, my Signature Branding might be a great fit.

GET STARTED

You’ve already built the business. Let’s make the brand catch up.

Keep the personality. Lose the patchwork. Walk away with a custom visual identity that feels ready for where you're going next.