HOW IT ALL WORKS

The services

Brand Identity

I take what’s in your head and bring it into the real world.

Together, we’ll create so much more that a logo and some pretty colors. You’ll walk away with a fully developed brand identity that can adapt and morph as you continue to grow.

Timeline // 3-8 weeks

Investment // From $4500+

Branding + Web 

The complete, turn-key solution to help you hit the ground running.

We’ll take you from the idea swimming around your head to a fully realized entity, ready to turn on the lights and open the (probably metaphorical) door. You’ll walk away with all of the assets and tools you need to grow your business with the confidence that your visual identity can expand along with you.

Timeline // 6-10 weeks

Investment // From $8500+

How it works

1 | Connect.

To kick things off, fill out my super short inquiry form. We’ll set up a time to chat about your needs and goals for your project. I’ll put together a customized project proposal and timeline, and if it looks good to you, we’ll get going. Then we’ll have our Brand Strategy Session. This is where it can feel a bit like therapy, as we really dive into what your project is all about, and how we can represent that visually.

2 | Create.

Next, we’ll dive in! We’ll set up a Brand Direction Session, where I’ll present 3 different mood boards showing completely different visual directions for your project. I love designing this way because it gives you a chance to imagine the overall vibe of your project without getting into the weeds of a specific element. Once we choose an overall stylistic direction, I’ll get to work creating a complete Brand Presentation to show you all of the ways we can represent that vision.

3 | Build.

After the Brand Presentation, you’ll have some time to provide feedback and request any edits you’d like to see. We’ll keep adjusting until you’re completely happy with your core brand assets. From there, I’ll go wild - creating all of your peripheral pieces and collateral to really bring your project to life. If you’d like, we’ll then move onto your website to fully bring your brand into the world. We’ll build out a customized web presence, built on a platform you can easily edit and adjust on your own so you’re never held hostage to a designer.

4 | Launch.

Finally, I’ll wrap everything up by creating an enormous Dropbox folder full of assets, file types, fonts, imagery, and all of the little things you didn’t know you needed, complete with video tutorials walking you through each piece. Most of all, you’ll have a 30+ page in-depth Brand Guide detailing how to use all of the pieces of your brand, so that no matter who is working with you in the future, your brand will always stay consistent. You’ll be set up for success no matter how your project grows!

Got questions?

  • One of my strengths is tailoring a project to the specific needs of your unique business. I love coming up with creative solutions and creating a wide suite of assets to set you up for success. After we chat, I’ll put together a customized quote tailored to your specific needs. In general, my clients typically invest between $6K-$15K on their complete projects including branding, web, and physical assets.

  • Absolutely! My favorite part of the branding process is getting to know you and your project and thinking together about the kinds of assets you need. I can create not just a logo, but graphics, patterns, libraries of stock imagery, packaging, promotional materials, environmental design, social media templates, and a whole host of other assets to bring your project to life. It all depends on what you uniquely need. Once we chat, I’ll create a customized proposal that fits your needs and timeline.

  • Definitely! When we begin our project we’ll start with a 25% deposit to begin, and then we’ll set up milestone billing which follows the stages of the project. I can also create a monthly plan, if that fits your billing structure better.

  • Creating your brand is just the first step in any business. I work with a fantastic team of fellow creatives who I love to recommend for all kinds of additional services to help you run smoothly, and I love connecting people with the right fit. I have great recommendations for services ranging from brand strategy, copywriting, and social media management, to photography, video editing, printing, and lots more.

  • When we have our initial chat, one of the things I’ll focus on is what kind of features you’ll need in a web platform. Once I have a good sense of your needs, I’ll recommend a platform that will be the best fit, and we’ll build from there. That said, my overall favorite CMS (Content Management System) to build on is Squarespace, because I think it’s the most flexible for my clients to continue to edit and work on once we’re done.

  • As an entrepreneur, I get how incredibly personal and overwhelming the branding process can feel. Finding someone you jive with and feel comfortable around is crucial. We’ll start the process off with a totally relaxed chat where you can tell me all about what you’re working on, and what you have in mind. Even if we’re not the right fit at the moment, I’d be happy to make some recommendations or point you in the direction I think might work for you.

  • I typically book projects about 1-3 months out. If you are working on a tighter timeline, feel free to check in! I do my best to accommodate as much as possible, and I do offer a rush fee when I can.

  • From project start, branding projects usually take about 3-8 weeks, and branding + web projects typically take 5-10 weeks. A lot of the flex time is in the feedback process, so it can often be adjusted if needed.

  • If you have an existing brand and website but would love fresh eyes on it, be sure to check out my Design Facelift series. It’s a great opportunity to see how I would approach your brand, and if you’re happy with the final results you’ll be able to purchase it at an extremely reduced rate. Win/win!

  • Businesses are fluid things. I don’t just want to hand you over some files and call it a day. It’s my goal to make sure you feel empowered to use, edit, and add to your brand and web presence as your project continues to grow. You’ll be given a huge Dropbox folder full of assets for every need you could think of, video tutorials for website training, and a 30+ page Brand Guide with detailed instructions on how to use your new brand, so that no matter how your team grows, everyone is always up to speed.

Ready to go?