Scrappy design for people building something they believe in.
I turn passion projects into versatile, memorable brands. You don’t need a whole agency. Just someone who listens, gets your business, & knows how to bring your wild dreams to life.
Peregrine is a one-woman branding shop helping founders, creators, & recovering DIYers take their dreams to the next level.
recent work
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here’s how we can work together
Brand Checkup
An honest audit of your existing brand
Not sure if your brand is actually working, or just... existing? I'll take a fresh look at your whole digital presence and give you an honest, fresh-eyed assessment of what's landing and what's holding you back. It's the fastest way to get some clarity and start moving in the right direction.
Un-DIY Brand Facelift
Take your DIY brand to the next level
You've been DIYing your brand and you've made it work. But now you're ready for the real thing, even if it still feels like a stretch. I'll take everything you've built and level it up into a fully custom, professional brand with all the assets, strategy, and tools you need to grow with confidence, at an affordable price for a growing business.
Signature Branding
A fully bespoke brand built from scratch
Ready to build something from the ground up and do it right? This is the full experience: deep strategy, three visual directions to express it, an extensive brand suite, and an optimized website to match. Everything you need to show up like you mean it.
MEET YOUR DESIGNER
Janelle Hugel
A designer, artist, passport-stamp collector, and lifelong nerd based in Washington DC.