Scrappy design for people building something they believe in.

WORK WITH ME

Peregrine is a one-woman branding shop helping founders, creators, & recovering DIYers take their dreams to the next level.

recent work

A yellow dashed arrow pointing downward with a curved yellow arrowhead.
Multiple smartphones displaying various promotional posters and images related to women in politics, arts, STEM, and media, with bright backgrounds in orange, blue, pink, and yellow.
A cardboard box with the words 'BLOOM 52' printed on it, placed inside red wrapping paper with a leaf pattern, on a light green background.
A map of Asia with overlayed graphic elements resembling a periodic table, highlighting Sudan and gold, with the words 'Kula DAO' and symbols for gold.
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My clients have been featured in…..

Yellow dashed arrow forming a spiral shape on a black background.
A black silhouette of a person standing on a ladder next to a tree, with a speech bubble and dollar sign, indicating the concept of earning money from trees.
The Google logo with black outline and no fill.
The word 'Mashable' in black text with a small, colorful circuit board icon above the letter 'a'.
Outline of a circle with the words 'World Economic Forum' in capital letters arranged inside it, with a stylized curved line passing through the words.
Black and white sketch of a person's face. The person has short hair and appears to be smiling.
Black-and-white dog with a tan patch around right eye, looking into the camera against a blurred outdoor background.
Logo of NBC, an American television network, featuring a stylized peacock with seven colorful feathers and the letters "NBC" underneath.
Black and white logo of TEDx with bold text.
Logo of The Wall Street Journal featuring large 'WSJ' letters with 'The Wall Street Journal' written above.
A person hanging from a rope swing over a tiled swimming pool in a backyard.
The word 'Mashable' in large, bold black letters on a white background.
Outline of the word 'Google' in white text on a black background.

here’s how we can work together

Yellow curved arrow on a black background.
Illustration of a gear with symbols representing options: a yellow checkmark in a box for approval, a black dot, and a red 'X' for rejection, connected by lines

Brand Checkup

An honest audit of your existing brand

Not sure if your brand is actually working, or just... existing? I'll take a fresh look at your whole digital presence and give you an honest, fresh-eyed assessment of what's landing and what's holding you back. It's the fastest way to get some clarity and start moving in the right direction.

Illustration of a gear connected to two rectangular modules, one red and one yellow, with labels indicating 'Input' and 'Output'.

Un-DIY Brand Facelift

Take your DIY brand to the next level

You've been DIYing your brand and you've made it work. But now you're ready for the real thing, even if it still feels like a stretch. I'll take everything you've built and level it up into a fully custom, professional brand with all the assets, strategy, and tools you need to grow with confidence, at an affordable price for a growing business.

Illustration of a light blue light bulb, a yellow sponge, and a small jar with liquid.

Signature Branding

A fully bespoke brand built from scratch

Ready to build something from the ground up and do it right? This is the full experience: deep strategy, three visual directions to express it, an extensive brand suite, and an optimized website to match. Everything you need to show up like you mean it.

SEE MY SERVICES

MEET YOUR DESIGNER

Janelle Hugel

A woman smiling and posing in front of a bulletin board filled with colorful fabric swatches, artwork, and decorative items.

A designer, artist, passport-stamp collector, and lifelong nerd based in Washington DC. 

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EMAIL

Illustration of a chemistry flask with yellow liquid, surrounded by gears and abstract scientific icons.
A black arrow with a dashed yellow line showing a movement path, curving upward and then pointing downward.

Between Projects

My bi-weekly roundup of all the stuff I’d share over coffee.

Mini essays, open tabs, and things that spark new ideas while I’m procrastinating between deadlines. I hate super polished marketing emails so this is more like a studio visit, but in your inbox. And with snacks, ideally.