A-Z brand therapy for passionate entrepreneurs.

Unpack the identity that drives your project and develop it into everything you didn’t know you needed.

Why brand therapy?

The best entrepreneurs are inspired by a driving passion for what they want to create or share with the world.

But, that doesn’t always mean that you know exactly what that should look like on a website or a product label. We collaborate with you to translate that passion into the tangible arsenal of tools, assets, and applications that you need to thrive and evolve over the long haul.

Get Started

How does this work?

We start with a deep-dive into who you are and what you’re all about

Then we translate that into a complete suite of brand assets that flexes as your grow

And end with your things out in the world in all their glory.

Open annual report booklet with dark green cover, titled 'The Veteran Broker Annual Report', lying on a dark surface.
Computer screen displaying images of rocks with labels for countries and chemical elements.
A collection of colorful business cards with logos, contact information, and names, arranged on a purple background. The cards feature various designs, including green foliage, orange, purple, and white backgrounds with different logo styles.
Open booklet with engineering diagrams and a quote about luck in life on a light blue background.
SEE MORE WORK

MEET YOUR DESIGNER

Janelle Hugel

A woman smiling and standing in a creative workspace with art supplies and colorful artwork on the wall behind her.

A designer, artist, passport-stamp collector, and lifelong nerd based in Washington DC. 

MEET JANELLE

My clients have been featured in

Outline of the word Google on a black background.
Line art logo for the World Economic Forum featuring the organization's name with a stylized globe and curved lines.
Black silhouette of a person jumping with arms raised, standing on a hill against a sunset background with clouds.
The Forbes logo in black text on a white background.
Black background with the white TEDx logo in large bold letters.
An interior view of a conference room or auditorium with tiered seating, a stage, and a large projection screen. The room has white walls and ceiling, with built-in lighting and sound equipment.
A silhouette of a cat with a crescent moon in the background, starry sky, and clouds.
NBC logo with peacock and the letters N, B, C
Black outline of the state of Wisconsin with the text 'WIS' inside it.
Black background with stylized text that says "MUSIC" in large outlined letters.
The word 'Mashable' in bold black letters on a white background.
Person wearing a black shirt with white patterns working on papers at a wooden table with a ruler, cups of coffee, a tablet, and an open notebook.

Let’s chat! Schedule a free call with me to talk about who you are and how I can help.

Person holding a black-and-white photograph of a woman with long hair, sitting on the ground and resting her head on her arm, surrounded by other photos and drawings on a white wall.
GET STARTED