Kula DAO

The name comes from the Kula Ring — history's earliest recorded cross-border trade system, where goods traveled one direction & reciprocal gifts traveled the other. That original model of mutual exchange is exactly what KulaDAO is trying to bring back: a transparent alternative to the opaque, extractive practices that have long cut local communities out of the development of their own resources. I wanted to hand them a brand that honored that origin story visually while feeling fully at home in a modern fintech context — credible on a crypto market board, compelling on a white paper, & meaningful to the communities it serves.