THE UN-DIYED BRAND FACELIFT

Your DIY brand got you here. Let's take it the rest of the way.

A fully custom, professional brand for the business you've been building on your own.

You've been DIYing your brand for a while now, clinging to Canva for dear life, telling yourself that someday you'll hire a professional but never quite feeling like you can justify the cost.

In the meantime, you're building something you actually care about while also slightly cringing every time you hand someone your URL. You know it could feel more polished. You can bumble your way around Canva and website builders well enough to make it work, but then you see someone else's brand, the kind that feels really put-together and intentional, and the imposter syndrome creeps in.

Every time you need to make a new post or promo or email, you're starting from scratch, noodling around with visuals for way too long because you don't have a real set of rules or assets to pull from. You're always kind of making it up as you go. When someone else helps you out, the result looks completely different from everything else. You'd love to fix that, but you don't really know how to tell people what your brand is because, honestly, you barely know yourself.

If you're quickly outgrowing your DIY brand but can't swing a bespoke branding package right now, this is for you.

You'll walk away with a custom, beautiful brand built specifically for your business: a full suite of usable assets, a 40+ page strategic brand presentation to refer back to whenever you need it, and a brand stylesheet you can hand straight to a teammate or contractor. All on a significantly shorter timeline and a lower cost than my full branding packages.

This is not a pre-made template that I tweak. It's a completely original brand built from scratch for your specific business. The simplified process & reduced timeline allow me to offer this service more affordably for growing businesses, & I love being able to do it.

DELIVERABLES

what you’ll get

  • Instead of starting from scratch, I take inspiration from brand elements you’re already using - logo, colors, font styles, graphic elements - and then evolve them into what I think is the strongest representation of your brand moving forward. This package is about working from the groundwork you’ve already laid and then fleshing that out and upgrading it into a professional set of assets you can use endlessly well into the future.

  • When I’m finished, I’ll hand you every logo variation, colorway, and file format you could ever need. Instead of just a jpeg you try to make work, you’ll have a fully usable professional identity with stacked, horizontal, and icon versions, in every color combination, ready to drop into anything. No more cobbling together logos when you need something new.

  • Custom patterns, illustrations, and graphics to flesh out your brand and give you a consistent visual world to build from. Now when you sit down to make something, you won't be starting from scratch. You'll have a whole set of pieces that already feel like you.

  • A full walkthrough of how I see your business: your values, your customers, your messaging, your voice, and all of my visual choices for every part of the brand, with a video walkthrough you can refer back to. This becomes a resource you can use forever and hand to anyone who ever works on your brand.

  • All the nitty-gritty details — color codes, font usage, asset guidelines — in a one-page reference doc ready to grab as needed. Whoever touches your brand in the future can keep it consistent without needing hand-holding from you.

  • I'll spend one dedicated workday overhauling your existing site to match your new brand. No matter what, you'll walk away with a fully redesigned homepage and updated site-wide design that makes it easy to keep building. Most standard 5-page sites get a full refresh within our time together.

LET'S GET STARTED

This is for you if...

  • You have an existing business, side hustle, creative project, art portfolio, online shop, or other creative thing you've been DIYing as best you can

  • You want to take it to the next level, but the DIY design kits and website templates you can afford feel generic or overwhelming to actually use

  • You'd love to have a professional designer create something unique for your project, but a full branding package feels out of reach right now

  • You have some assets you've cobbled together yourself and a DIY website you've put up on a website builder, and you'd love to give it a real glow-up

  • You're not super married to any one visual direction, and you'd mostly just love someone to take the reins and give you their best thinking on what would actually work for you

  • You're okay without a lot of back and forth in the design process, and would love a clear direction with a full toolkit that lets you run with it confidently from there

This is not for you if...

  • You're starting a brand new project and haven't built any assets or a website yet, even a basic one. (My Signature Branding package is probably a better fit.)

  • You're a more established business with multiple stakeholders and bigger brand needs, or you need a lot of engagement in the design process

  • You want to see multiple visual directions and would rather make a lot of tweaks to get things exactly right

  • You have more specific asset needs like product packaging, printed materials, an online store, physical space, or a member community

  • You want a deeper strategic dive, a more intensive set of brand guidelines, and you're ready to invest more time and budget for a fuller experience. (Sounds like you'd be a great fit for my Signature Branding package.)

THE PROCESS

how it works

  • Tell me a little about your project, your business, and where you're at. Just enough for me to understand what you're building.

  • I’ll pop you a quick hello to confirm we're aligned, and then I'll send over a contract and invoice to get things started.

  • I’ll set up your own custom project dashboard where you can schedule your discovery call, track progress, give feedback, handle billing, and access all your files in one place.

  • This is a 1-2 hour call to dig into everything: your project, your history, your dream customer, your goals, what you love and hate about your current brand, and anything else I need to really understand you and your business.

  • I'll go away and create your full design strategy: an extensive mood board, complete logo suite, full identity package (fonts, color palette, brand extensions), and extended brand assets (illustrations, graphics, patterns, stock photography etc., as best fits your design). I’ll work from the direction you’ve already created and elevate it to be what I think will be most useful to you moving forward.

  • I’ll send you a 40+ page strategy and brand presentation PDF packaged up with a full video walkthrough so you can review it at your own pace. Everything explained, everything contextualized.

  • Once you’ve digested my proposed direction, you can share your feedback through the client portal and I'll make any tweaks and adjustments needed to make it feel just right, before moving on to updating your website. This package includes one round of revisions, but if we need more than that to nail it we can switch to an hourly billing structure.

  • Once we’ve confirmed the branding, I’ll spend one dedicated workday overhauling your existing site (on whatever builder you're already using) to match your new brand. At minimum you'll have a fully redesigned homepage and updated site-wide styles to set you on the right path. The finished product will vary depending on how detailed your existing site is, but you’ll have a strong foundation to finish out the design as needed, and feel empowered keep updating your website over time.

  • Finally, you’ll complete your final payment and I‘ll send you a deeply organized Dropbox folder: all logo assets in every file format, extended brand assets, your brand stylesheet, and bonus cheatsheets for which file types to use when and how to use your new assets in Canva. Everything you need to hit the ground running, and use your new brand with confidence.

LET'S GET STARTED

THE LOGISTICS

a few things to know before we begin..…

  • I'm working with your existing site and your existing copy, photos, and content. My goal is to take everything you already have and make it look and feel like a polished brand. I'll spend one dedicated workday on your website, which is typically enough to refresh a standard 5-page site. If yours is larger or more complex, I'll prioritize the homepage and highest-traffic pages first and make sure the site-wide styles carry everything forward. I'd rather under-promise than disappoint you.

  • The main way I find new clients is by sharing past projects on long and short-form video, so to participate in this package, you'll need to agree to have your business featured in social media content and promotional materials down the road. Honestly, this is my favorite part. I love getting to show off my clients and their incredible businesses.

  • Because this is a shorter timeline at a lower cost, payment is split into two parts: 70% upfront to kick off the project, and 30% on final file delivery.

  • This package works best for someone who wants a professional glow-up but doesn't have a super specific idea of what that looks like yet. Unlike my full branding package, where we spend time together nailing down the best visual direction, here I'll move ahead with what I think is the strongest concept for your business and pour my all into it. I want you to love it, and I'm happy to make one round of minor tweaks if something feels off. But this package includes one visual direction and one revision round. If you need additional revisions after that, we can work at an hourly rate.

Got questions?

  • I can work with whatever you're already on. I have the most experience with Squarespace, which is also what I'd recommend for most small businesses because it's the most flexible visually while still being really easy for you to use and update on your own. But I'm not going to make you migrate your site. We work with what you have.

  • I'll do my best to get as far as I can in one dedicated workday. For most standard business sites, that's often enough to refresh the whole thing. If yours is larger or more complex, I'll prioritize the homepage and highest-traffic pages first, and make sure the site-wide styles are set so everything feels cohesive even if I don't touch every individual page. I'll give you a clear picture of what I expect to accomplish before we start.

  • This package includes a refresh of your existing site, not a full build from scratch. If you need a completely new website built from the ground up, that's something we can discuss separately, or you might be a better fit for the Signature Branding + Web package.

  • Yes. This package is designed to take what you've already built and level it up. If you're starting from zero, my Signature Branding package is the better fit because we can build everything intentionally from the beginning.

  • It's completely custom. I know a lot of designers offer lower-cost services as what's called a 'branding kit,' which is essentially a pre-designed template they sell a limited number of times with minor tweaks. That's not what this is. I'm building your brand from scratch, specifically for your business, your values, and your customers. Fully original. That's genuinely uncommon at this price point and something I think is worth calling out.

  • The main differences are process depth, visual options, and deliverables. In the Signature package, we do a deeper strategic dive together, you see three distinct visual directions before we choose one, you get a 60+ page brand guidelines document, more revision rounds, and options for web, packaging, and additional assets. This package is more streamlined: one strong direction based on our discovery call, one revision round, and a 40+ page presentation plus a brand stylesheet. You're still getting a beautiful, fully custom brand. It's just a more efficient process for someone who's ready to trust the direction and run with it.

  • One round of minor revisions is included. If things still need adjusting after that, we can switch to an hourly rate to keep going. I genuinely want you to love what I make for you, so this isn't meant to be a hard stop. It's just the honest structure of a more streamlined process.

THE UN-DIYED BRAND FACELIFT

let’s get started!

INVESTMENT | $2400 TIMELINE | 3-4 WEEKS