Ketsia St. Armand

Ketsia is a financial strategist and coach for non-profit leaders and female entrepreneurs who want to push through financial overwhelm and get back to their mission.

She’s passionate about rethinking the financial planning and strategy process and creating an inclusive space for people who often feel overwhelmed and alienated by the financial aspects of their projects. With that beautiful goal in mind, it was important to create a brand for her that was friendly, bright, bold, and decidedly un-tech-bro-like. She also wanted to highlight her Caribbean background and joyful island aesthetic throughout her story. The centerpiece of her brand is a mark that can function as a window to view textures, patterns, and glimpses of island imagery, or as a patterned overlay to carry through all sorts of collateral pieces and social media content.