Story Castle

For Story Castle, we created twin brands - one that would serve as a personal brand for an author to house his own writing and web presence, and the other which would represent his content creation platforms and community.

This way he can continue to develop content, courses, products, and resources to serve other writers under the Story Castle banner, while also having a corner of the brand identity reserved for his own work and personal creation. We started with the image of an eccentric, atomic-age inventor as as inspiration point, and built out a graphic language referencing mid-century advertising and space exploration as building blocks. This ongoing project will include a wide range of merchandise and infographics in the future, so it was important that we build a large sandbox to play in visually.