A black symbol resembling three stylized wings or leaves inside a gold circle, with the text 'DeFies' above and 'MASTER MOTIVATOR' below in white and gold letters.

The Veteran Broker

FINANCE | CONSULTING

The Veteran Broker is a boutique cryptocurrency investment firm positioning itself as a steady, credible guide through an often murky and intimidating space.

Their target client is the investor who has always been skeptical of crypto — older, more traditional, and understandably put off by how dubious the whole landscape can feel. We wanted to build something that felt completely different from the neon-and-hype fintech world: calm, trustworthy, and genuinely confident without being loud about it. The founder is a veteran, and we leaned into that not through military imagery but through the metaphor of wayfinding — navigating unfamiliar terrain with knowledge, intention, and sure footing.

SERVICES

LOGO + IDENTITY

BRAND DEVELOPMENT

COPYWRITING

WEBSITE

PRINT DESIGN

ANNUAL REPORTS

MERCH

Logo for The Veteran Broker with a green abstract eagle icon on a black background.
A logo featuring three stylized black shapes resembling birds or wings inside a brown circle.
A logo with three black stylized wings in a circle on a greenish background
A circular logo with three stylized, black wing-like shapes inside a gray circle, set against a black background.
Black circular icon with a stylized logo inside, resembling three arrow-like shapes pointing to the right, on a dark background.
A black icon featuring three stylized, angular bird shapes set against a brown circular background.
A dark emblem featuring three stylized bird shapes within a green circle.
A circular logo with a gold background and black stylized eagle wings inside.
A logo with three stylized black birds flying to the right inside a gray circle.

This palette is all earth tones & muted forest greens, with a warm gold accent that keeps it feeling premium without tipping into stuffy. The mark draws from national park wayfinding signage, & a typographic map pattern used throughout the system quietly reinforces that navigation thread. Moody, fog-shrouded forest imagery — trees, mist, dappled light — gives the whole brand a tactile, organic quality that feels worlds away from the shiny digital competition.

Business card for Micah Yeackley, a cryptocurrency broker, with contact information and the logo for The Veteran Broker company, placed on a textured fabric surface.
Letterhead stationary set for Veteran Brooker, including letterhead, envelopes, business cards, two pencils, binder clips, and paper clips on a gray background.
Row of seven colorful keys or buttons in shades of green, blue, brown, and white.
Collage of nature-inspired images and graphic designs with plants, forests, mountains, abstract patterns, and promotional material.

A custom icon set built around wayfinding imagery, craft paper business cards, & a full suite of templates — presentations, annual reports, video graphics, & a private member platform — give the firm everything it needs to show up credibly across every client touchpoint.

Screenshot of a website titled 'The Veteran Broker,' with sections about cryptocurrency investment, market data, and information on security, guidance, and diversity, set against a background of forest scenery.
Logo and text reading 'Forging a new financial path' on a black background.
Open booklet with contents page on left, including parts and page numbers, and a guide titled 'How to Use This Guide' on the right, with a logo on the cover.
Open magazine page featuring photographs of foggy mountain vistas and forested mountain ranges, alongside text about photography and brand guidelines.
Open book with two pages visible, one with a white background and black text titled "BRAND OVERVIEW", the other with a brown background and white text listing qualities like 'STRAIGHT-FORWARD' and 'TRUST-WORTHY'.
Open annual report from 'The Veteran Broker' with pages discussing cryptocurrency and market growth, including a chart showing crypto adoption statistics.
Open annual report booklet with milestones timeline from 2021, featuring key events on March 31st, May 2nd, June 11th, July 23rd, September 7th, and December 8th.
Graphic with three right-pointing arrows and the text 'Let's mark a fresh trail.'
A person wearing a dark green hoodie with a white logo on the front, standing against a plain, light-colored background.
A beige spiral-bound notepad with green text and logo on the cover, placed on a white surface
A metallic gold and black thermos with a handle on a black marble table, against a minimalist background with neutral colors.
A green anti-stress pill with the words 'the Veteran Broker' written on it, lying on a light-colored textured surface.

Women’s History Museum

A gold arrow pointing to the left with a curved tail.

Norfolk City Sirens

Gold arrow pointing to the right.