American Women’s History Museum

The project has real stakes to consider: a competing women's history museum is also in development with its own established brand, so distinctiveness wasn't optional. Beyond that, the museum wants to reach bored teenagers, school groups, tired families & actually grab their attention. The goal is to tell the story of women's contributions to the country in a way that feels alive & visceral rather than walking through a textbook. I wanted these women to feel like heroes, not historical footnotes.