Bloom 52

E-COMMERCE

Bloom 52 does one thing: one bouquet a week, sourced entirely from whatever is at peak seasonality that moment.

This brand is for the plant mom who follows the growing process, learns the farmers by name, and thinks about flowers the way she thinks about fashion. The challenge was finding a visual direction that felt artisanal without blending into the sea of farmhouse-inspired, small-batch florists already in the space. They are bold, lush, and evocative.

SERVICES

LOGO + IDENTITY

BRAND DEVELOPMENT

NAMING

PACKAGING

ENVIRONMENTS

MERCH

*This project is part of my Dream Client Youtube Series. You can watch me make it here!

A young woman sitting at a desk with a laptop, holding a pen, and smiling, in a cozy, well-lit room.
A black and white cartoon butterfly with a smiling face.
White floral design with a central flower, leaves, and small berries on a black background.
Black and white sketch of a bird perched on a branch with leaves.
Silhouette of a person kayaking on a body of water at sunset.
A close-up of a dial phone with a rotary dial on a black background.
Black and white illustration of a person climbing a mountain with a flag, with a stylized sun and cloud in the background.
Silhouette of a person walking outside with trees and a colorful sky in the background
A close-up of colorful sewing threads wound around a wooden spool.
A silhouette of a monkey sitting on a branch against a yellow background.
Logo with a stylized flower above the words 'bloom fifty two flower co.'
A cardboard box with the text 'BLOOM 52' on it, placed inside decorative red tissue paper with a floral pattern, on a pastel green background.
A color palette with ten circular swatches in shades of white, pink, red, brown, gold, and green.
Collage of various floral arrangements, illustrations, and branding materials related to flowers and floral design.

Instead of minimal & farm-house, we dove deep into lush & graphic — deep jewel tones, bold custom typography, & a block print-inspired floral mark designed from the start to expand endlessly into packaging, stickers, tape, tissue paper & all the other goodies a flower shop needs.

Colorful rectangular food labels with phrases like 'Fresh Bloom Weekly' and descriptions about flower bulb sales and gardening tips, spread out on a maroon background.
A large logistics conference room filled with numerous empty tables and chairs, and a stage at the front with a presentation screen displaying the logo 'LogisticsSolutions'.
A detailed vector diagram of a human heart showing the anatomy, including chambers and blood vessels.
A black and white photograph depicts a woman sitting on a bench in a park, wearing a hat and a coat, with trees and a pathway in the background.
A close-up of a black cat with yellow eyes, staring directly at the camera.
A simple white tulip with a stem and leaves on a black background.
Silhouette of a woman holding an umbrella against a sunset sky with clouds.
Silhouette of a person practicing yoga or meditation against a sunset sky with clouds.
Four rolls of decorative wrapping paper with leaf patterns in red, green, pink, and peach colors, set against a pink background with blurred green leaves in the foreground.
Pattern of green and white postage stamps with a red number 52, a red leaf design, and white stamps with the words 'bloom fifty two FLOWERS' and a small leaf logo.
A pink drawstring bag with white text and logo on a green leafy wallpaper background.
A person wearing blue jeans and black sandals walking outdoors on a grassy trail, carrying a white tote bag with red lettering, and wearing a smartwatch on their left wrist.
Four colorful postage stamps in a 2x2 grid, each with the number 5.2 and a white leafy pattern on a solid background, set against a light pink surface.

This mark expands out into all sorts of variations & then transforms itself into a full repeating pattern used across packaging & print pieces — the aim is handmade & artisanal without ever being precious or fussy.

A box with the word 'BLOOM 52' on the lid, decorated with a floral pattern, containing tea boxes with a green floral design and a gold sticker, placed on a red surface.
Close-up of a textured brown paper with a small graphic of a blooming flower and the phrase 'bloom fiercely' handwritten in cursive, followed by 'FLOWER CO.' in capital letters.
Round sign with a rusty copper border that reads "bloom fifty two FLOWER CO." in purple text, mounted on a beige wall, with green leafy branches in the background.
Close-up of a blurred background with a silver embossed logo of a flower and cursive text reading 'bloom kisses' on a glass surface.
Multiple rolls of adhesive stickers with logos for Bloom Fifty Two in burgundy, gold, and red colors.

The Archive

A gold-colored arrow pointing to the left.

Conscious Strides

A gold arrow curved to the right.