Bloom 52

E-COMMERCE

Bloom 52 does one thing: one bouquet a week, sourced entirely from whatever is at peak seasonality that moment.

This brand is for the plant mom who follows the growing process, learns the farmers by name, and thinks about flowers the way she thinks about fashion. The challenge was finding a visual direction that felt artisanal without blending into the sea of farmhouse-inspired, small-batch florists already in the space. They are bold, lush, and evocative.

SERVICES

LOGO + IDENTITY

BRAND DEVELOPMENT

NAMING

PACKAGING

ENVIRONMENTS

MERCH

*This project is part of my Dream Client Youtube Series. You can watch me make it here!

Instead of minimal & farm-house, we dove deep into lush & graphic — deep jewel tones, bold custom typography, & a block print-inspired floral mark designed from the start to expand endlessly into packaging, stickers, tape, tissue paper & all the other goodies a flower shop needs.

This mark expands out into all sorts of variations & then transforms itself into a full repeating pattern used across packaging & print pieces — the aim is handmade & artisanal without ever being precious or fussy.

The Archive

Conscious Strides