The Amplius Group

Amplius is a bespoke international development collective based out of London and working on projects around the globe.

Their main focus is to support immerging technologies and on-the-ground projects which make a tangible difference to under-served communities around the world. They’re an optimistic, practical, clear-headed bunch. They wanted a brand identity that was minimal and professional but also reflected their focused, hands-in-the-dirt mission. We used primal resources like red clay and thermal springs as the jumping-off point for both their color palette and imagery to create a brand identity that would keep the focus on their ambitious goals.